this supposedly is fiscal cliff related selling as shareholders worries that capital gains tax rates will be higher next year. >> still, financial planner sharon appleman says selling stock solely for tax reasons isn't the best idea. >> i definitely think it's a legitimate concern and can be an opportunity. and i would say if somebody was interested in reducing a physician any-- position anyway, that can certainly be a great time to do it, you know, why pay higher taxes in a few months time when you can pay a lower tax now. >> reporter: and some analysts say, before unloading the shares, consider that fundamentals for apple haven't really changed. sure, revenue growth may slow and margins may contract, and there are worries the tech giant will have trouble fending off competition from increasingly popular android products. but, to some analysts, the shares look especially cheap today, especially considering their move south since the september high. >> we think the smart phone trend is still in the early to middle innings and is not in the late innings yet. so we think, to the extent